How To Stand Out In a Crowded Market With April Dunford

April Dunford is a positioning consultant, entrepreneur, board member, angel investor, and advisor for dozens of businesses. With 25 years of experience as an executive in a series of 7 successful technology startups and 3 global tech giants, April is a product positioning expert.

That’s why in this episode we will talk about how to position a business and how to make customers go from “what” to “wow”.

Some Questions I Ask:

  • About the tipping point of your career when she figured out that this positioning is her niche and what she good at.
  • What’s the difference between brand positioning, product positioning and business positioning. 
  • How to position yourself in a SaaS industry. 
  • Examples of small brands that are doing a great job 

Connect with April

You can also see April at the How to Web conference in 30-31 october in Bucharest. 

About the Author
Content Strategist, Product Marketer la Creatopy și moderator Katai Podcast. Proiectele lui au fost publicate pe site-uri din domeniu precum Adweek, Content Marketing Institute sau Entrepreneur.

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