How To Stand Out In a Crowded Market With April Dunford
Timp de lectură < 1min.
April Dunford is a positioning consultant, entrepreneur, board member, angel investor, and advisor for dozens of businesses. With 25 years of experience as an executive in a series of 7 successful technology startups and 3 global tech giants, April is a product positioning expert.
That’s why in this episode we will talk about how to position a business and how to make customers go from “what” to “wow”.
Some Questions I Ask:
About the tipping point of your career when she figured out that this positioning is her niche and what she good at.
What’s the difference between brand positioning, product positioning and business positioning.
How to position yourself in a SaaS industry.
Examples of small brands that are doing a great job
Robert Katai: Content Strategist, Product Marketer la Creatopy și moderator Katai Podcast. Proiectele lui au fost publicate pe site-uri din domeniu precum Adweek, Content Marketing Institute sau Entrepreneur.